Tony Fadell, previous staff member of General Magic and Phillips, pictured a brand name new MP3 player. Unlike the flash memory-based MP3 gamers from existing business, Fadell wished to deliver a small hard drive-based gamer that was connected with a material delivery system where users might legally obtain and download music. The first business he pitched it to was RealNetworks (in 2000), who were currently in control of a big material shipment system through Real’s premium radio and television channels. Real might not justify going through the problem of releasing a device to their already rewarding system. Fadell then turned to Apple. The executives at Apple were very enthusiastic about executing Fadell’s strategy at Apple – unbeknownst to Fadell, Apple had actually bought the rights to SoundJam MP months previously. He was hired in early 2001 and was provided a development group of around thirty individuals and a deadline of one year to launch an effective item.
In early October, Apple started hyping the iPod’s release (which was still a trick from the press after 8 months of advancement). The hype culminated in a statement that Apple would make a significant statement on October 23, 2001, and that it was “not Mac”. The iPod was announced to the world from a rented auditorium near Apple’s business school in Cupertino. The audience – and the rest of the computer industry – was shocked by the product. No one understood the value of the gadget to Apple and the music market in general up until much later on. Many reacted to the item with hostility, with criticisms that varied from its $400 rate to the scroll wheel and its absence of Windows compatibility.
The iPod’s been around for a couple of years now but instead of being long in the tooth, it’s been re-invented numerous times by Apple Inc. and is now a seriously remarkable piece of package. The current introduction of the iPod Touch has actually added to the line of existing models, instead of just changing existing innovation. The result, is a lineup of different designs, each bringing their own speciality to the table. From the ipod Nano, with strong state memory and minimal size to the iPod classic, with tough drive and exceedingly big storage capacity, the variety of iPods available will match everyone from Gym freaks to music fans.
So why is it so popular? Well, it’s not so much the style any more, but the buzz that surrounds the Apple iPod. You see, when originally released, the iPod was at the top of it’s video game, with the biggest capability, intuitive design and ergonomics built into the control buttons and software. We have actually moved on from that though. Every producer out there has a Hard drive mp3 player in some major shop. Apple however have actually moved the whole concept of the iPod, let alone it’s series of computers, out of mainstream sales and into a Chique, hip and trendy twenty something got to have it design. Similar to say- Greenwich was once a hip location to be seen in Manhattan. Apple have currently cornered the market- even produced a brand name brand-new market all to themselves. Smacks of Sony and the Walkman all over once again. A minimum of Apple have the Mac to fall back on at the end of everything.